Marketing and Communications Reboot Project

Out with the Old and Creating the New

Henry Ford's Assembly Line, FMCG's Compounded Annual Growth Rate, or Product Innovation concept of Decoupled Growth are all archaic concepts we still use in Marketing and Business Strategies. For sustainable development to succeed, the lexicon of business, marketing, and financial theories needs to change. This test platform will be a co-creation lab with marketers who are also "change-makers." We want marketing and communications executives who are leaders, experts, and influencers who help shape the future of businesses, and most importantly, the future of marketing. They are the ones who drive the transition from the status quo to an ideal state of marketing and communications where sustainability is at the core of all strategies.

If you want to join the conversation and contribute to the creation of new marketing concepts, let us know!